Strategy and Transformation for the Arts

Süreyya Wille is a strategic leader at the intersection of art, culture, and digital innovation, bringing 18 years of experience to empower organizations within the evolving art world.

Expertise:

  • Driving Digital Transformation:

    • Süreyya specializes in architecting and implementing impactful digital strategies. She excels at modernizing traditional art practices, expanding online sales, and enhancing digital audience engagement. Her proven track record includes transforming digital platforms for leading institutions, significantly increasing their reach and revenue.

  • Event Business Builder:

    • Süreyya launches event programs from zero, scales them to profitability, and integrates them with content and commercial strategy.

  • Global Project Leadership:

    • Her expertise extends to managing complex, international projects. Süreyya navigates diverse cultural landscapes, particularly in Asia and the Middle East, ensuring seamless execution and fostering strong stakeholder relationships. This global perspective brings a unique and valuable depth to all of her projects.

  • Building Meaningful Connections:

    • Süreyya is passionate about making art accessible. She cultivates strong relationships with artists, galleries, and audiences, creating experiences that resonate and foster lasting connections.

  • Strategic Innovation:

    • Süreyya excels in dynamic, high-impact environments. She thrives on challenges, delivering innovative solutions that drive growth and achieve strategic objectives.

Süreyya's background, which includes an MA in Art Business from the Sotheby's Institute of Art and a BA in Art History from the University of Pennsylvania, provides a strong foundation for her work. She is a recognized thought leader, frequently speaking on the impact of technology in the arts.

Whether leading digital transformations, managing international projects, or fostering audience engagement, Süreyya brings a unique blend of strategic vision and practical expertise to every endeavor.

Services

Event Business & Commercial:

  • Event P&L Ownership and Revenue Modeling

  • Event Portfolio Strategy and Calendar Development

  • Pricing, Budgeting, and Margin Optimization

  • Sponsorship Development and Partnership Management

  • Vendor Negotiation and Procurement

  • Market Research and Feasibility Studies

Event Operations & Production:

  • End-to-End Event Execution (In-Person, Virtual, Hybrid)

  • Run-of-Show Management and Logistics Coordination

  • AV/Production Management and Technical Infrastructure

  • Venue Selection and Contract Negotiation

  • Quality Assurance and Event Standards

  • SOP Development and Process Frameworks

Programming & Content:

  • Executive Audience Programming (C-Suite, UHNW)

  • Speaker Recruitment and Content Design

  • Event-to-Content Strategy (Editorial, Video, Marketing Assets)

  • Membership Community Design and Engagement Models

  • Experience Design for High-NPS Outcomes

  • Cross-Functional Collaboration (Editorial, Marketing, Sales, Brand)

Leadership & Team Building:

  • Team Hiring, Coaching, and Performance Management

  • Project Management and Cross-Functional Coordination

  • Operational Scaling and Systems Implementation

  • Public Speaking and Thought Leadership

  • Stakeholder Management and Communication

  • Culture Building (Performance, Experimentation, Ownership)